Customer Journey Manager - FX & CFDs Industry - Malaysia

About the Role:

As a

Community & Conversion Manager, you will engage prospective and existing clients to drive measurable business growth.You will build vibrant communities, nurture leads, and guide users through the funnel from awareness to activation and beyond.

You will managecommunity channels, create educational content, and work closely withmarketing, CRM, and product teams to align messaging and strategies thatmaximize conversion and lifetime value.

What will you do:

Community Strategy & Engagement

• Own and manage brand presence across community platforms (Telegram, Discord, Reddit, Facebook, trading forums).
  
• Develop engagement programs and content tailored to different trader segments.
  
• Facilitate discussions on trading strategies, platform updates, and promotions to keep communities active.
  
• Moderate communities ensuring compliance with regulatory and brand standards.
  

Conversion Funnel Management

• Collaborate with CRM and performance marketing teams to design nurture sequences and promotional flows for lead-to-deposit conversion.
  
• Manage onboarding experiences in community spaces (welcome series, walkthroughs, live FAQs).
  
• Run mini-campaigns to encourage key user actions (KYC, first deposit, first trade).
  

Campaign & Content Execution

• Launch educational content, platform guides, trading insights, and updates within community channels.
  
• Partner with influencers and active traders to support peer-led education and brand advocacy.
  
• Support trading promotions and competitions by driving sign-ups and engagement.
  

Insights, Reporting & Optimization

• Monitor and report on community growth, engagement, and conversion metrics.
  
• Collect user feedback to inform product, marketing, and support teams.
  
• Conduct A/B tests on engagement and conversion tactics to optimize performance.
  

Collaboration & Cross-functional Alignment

• Work with Growth, Product, Compliance, and Support teams to ensure consistent messaging.
  
• Align community initiatives with product launches and marketing goals.
  
• Coordinate with affiliates and regional managers to localize messaging.
  

What makes you a great fit:

• Bachelors degree in Marketing, Business, Communications, or a related field.
  
• 3 - 6 years of experience in community management, digital marketing, or growth roles ideally within trading, fintech, crypto, or financial services.
  
• Strong knowledge of trading products such as FX, CFDs, crypto, and indices, as well as client behavior throughout the trading lifecycle.
  
• Excellent written and verbal communication skills, with the ability to educate, motivate, and convert users.
  
• Hands-on experience with community platforms (Telegram, Discord, WeChat), CRM/email tools, and campaign analytics.
  
• Proven success driving user actions through messaging, events, and personalized funnels.
  
• Familiarity with regulated marketing practices (e.g., ASIC, FCA, CySEC).
  

Preferred Experience:

• Multilingual skills relevant to APAC, EMEA, or LATAM markets.
  
• Experience working with or managing affiliate partners or trading educators.
  
• Data-savvy with familiarity using analytics tools like GA4, Mixpanel, Looker, or similar to monitor conversion flows.
  

What We Offer:

• A high-impact role within a rapidly scaling global brokerage.
  
• Autonomy to shape the community voice and conversion strategy.
  
• Cross-functional collaboration with growth, product, and data teams.
  
• Competitive salary, performance-based bonuses, and strong career growth opportunities.