Senior Marketing Executive - Demand Generation & Campaigns

Telum Media is a leading media intelligence platform connecting journalists, PR professionals, and the communications industry across the Asia-Pacific and Middle East regions. We provide insights, contacts, and tools that help our clients tell their stories and engage with the media effectively.

We are seeking a hands-on and proactive Senior Marketing Executive to join our marketing team.

• Drive demand generation campaigns that fuel our sales funnel.
  
• Execute multi-channel marketing initiatives across email, social media, events, and digital campaigns.
  
• Collaborate with our multiple department teams to align marketing activities with business goals.
  
• Leverage HubSpot to create, track, and optimise marketing automation workflows, landing pages, and lead capture campaigns.
  
• Manage internal marketing initiatives, from campaign asset creation and ideation to event support, ensuring projects are executed on time and to a high standard.
  

This is the perfect role for a “doer†- someone who loves rolling up their sleeves, getting campaigns live, and seeing the results.

• Plan and execute demand generation and lead nurture campaigns.
  
• Build and manage HubSpot campaigns including automation workflows and reporting.
  
• Track and report on campaign performance, optimising to improve ROI.
  
• Support events, webinars, and internal marketing requests.
  
• Maintain accurate marketing and CRM data for reporting and lead management.
  

• 3+ years of B2B marketing experience, ideally in demand generation or digital marketing.
  
• Hands-on experience with HubSpot (email, workflows, reporting).
  
• Bachelor�s degree in Marketing, Communications, Business, or a related field.
  
• Strong execution skills and ability to manage multiple projects.
  
• Data-driven mindset with the ability to measure and optimise campaigns.
  
• A collaborative, self-starting approach - you thrive in fast-paced environments and love getting things done.
  

• Be part of a dynamic regional marketing team supporting APAC growth.
  
• Hybrid and flexible working in our Kuala Lumpur office.
  
• Opportunities to grow into a Marketing Manager role and lead larger campaigns.
  
• Work with a company that�s redefining media intelligence for the PR and communications industry.
  

If you are a results-driven marketer who loves seeing campaigns come to life, we’d love to hear from you!

Job Types: Full-time, Permanent

Experience:

• Marketing: 4 years (Required)
  
• Internal marketing: 4 years (Required)
  
• Marketing Collaborate: 4 years (Required)
  
• Support Events: 4 years (Required)
  
• Marketing Campaigns : 4 years (Required)